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At NorthCoast Sales Agency, our power is in the experience of our people, our relationships and our market knowledge. No one understands the industrial, safety and construction markets in the North West better than us.

We believe in a straightforward and honest approach to business with both the manufacturers we represent and our distribution partners. Providing quality support, information, and knowledge is key to our success.

NorthCoast is an agency of honesty and integrity with a strong belief that ANYTHING can be achieved through hard work.

  • We will build long term and profitable relationships with our manufacturers, distribution partners and customers

  • We will exceed our customers' expectations while operating within the policies and guidelines of the manufacturers we represent

  • We are an agency of experienced management and dedicated employees

  • We are committed to be the leading agency in the markets and industries we serve



Gene Besel


Gene covers the entire State of Washington including the Seattle Metro area. Gene started in his family rep business over 30 years ago learning that honesty, integrity, and putting in a hard day's work is what it takes to grow.  206.510.5473


Jeff Van Winkle


Jeff oversees the administration of Northcoast and maintains key accounts in the Portland Metro area and throughout all of Oregon and Alaska. Jeff was also involved in a family Rep. Agency for 10 years until 1999 when Jeff and Gene merged the two agencies together.  503 793.0942


Billy DeGrenier

Territory Manager/  Jr. Partner

Billy oversees much of Western Washington including as far north as the South Puget Sound to as far south as Chehalis, WA.


Open Position

End user Specialist  NW OR and SW WA

We currently have an open position in the Portland metro area up to Longview WA. Promotion our manufactures primarily to the end user construction and industrial manufacturing Market. If interested Please contact Jeff Van Winkle at the email above

    503 729 4997

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