ABOUT US
At NorthCoast Sales Agency, our power is in the experience of our people, our relationships and our market knowledge. No one understands the industrial, safety and construction markets in the North West better than us.
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We believe in a straightforward and honest approach to business with both the manufacturers we represent and our distribution partners. Providing quality support, information, and knowledge is key to our success.
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NorthCoast is an agency of honesty and integrity with a strong belief that ANYTHING can be achieved through hard work.
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We will build long term and profitable relationships with our manufacturers, distribution partners and customers
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We will exceed our customers' expectations while operating within the policies and guidelines of the manufacturers we represent
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We are an agency of experienced management and dedicated employees
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We are committed to be the leading agency in the markets and industries we serve
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OUR TEAM
Gene Besel
President
With over 30 years of industry experience, Gene brings a wealth of knowledge and trusted relationships to our team. Based in the Seattle area, he covers Washington, Idaho, and Southern Alaska, focusing on key end-users and major distribution accounts. Gene began his career in his family’s rep business, where he learned the values of honesty, integrity, and the importance of a hard day’s work — principles that continue to guide him today. His deep industry roots and commitment to his customers make Gene a cornerstone of our team.
gene@ncsalesagency.com 206.510.5473
Billy DeGrenier
Vice President
With 15 years of industry experience, Billy is a seasoned professional based in the Seattle area. He covers Washington, Oregon, Alaska, and Northern Idaho, with a primary focus on key end-users and major distribution accounts. Billy oversees much of Western Washington — from the South Puget Sound region to Chehalis — ensuring strong partnerships and dependable support for customers across his territory.
billy@ncsalesagency.com 253.878.2099
Josue Camacho
Territory Manager
With 4 years of trade experience, Josue brings valuable industry knowledge and a passion for building strong customer relationships. Based in the Seattle area, he covers the entire state of Washington, specializing in key end-user and farm/ag business development. As a Spanish bilingual professional, Josue ensures clear, effective communication and support for a diverse range of clients.
Josue@ncsalesagency.com 253.525.9610
David Sachtler
Territory Manager
​Based in the Portland area, David plays a key role on our sales team, covering Oregon and Southwest Washington. Focused on distribution and key end-user accounts, he’s known for his strong work ethic, enthusiasm, and commitment to delivering exceptional service. David’s dedication makes him a valuable asset to both our team and the customers he serves.
David@ncsalesagency.com 971. 500.2039
Rachel Schaefer
Inside Sales
​With 10 years of industry experience, Rachel brings a well-rounded skill set in inside support, sales, and program development. Her deep product knowledge and commitment to customer service make her an integral part of our team, ensuring smooth operations and tailored solutions that meet the evolving needs of our clients.
ISR@ncsalesagency.com 608.733.0560
Olivia Caballero
Marketing
Olivia leads our End User Marketing initiatives and manages Special Projects, bringing fresh ideas and strategic focus to the team. Her work enhances customer engagement and drives creative solutions, making continued growth and success a possibility.